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Brand Campaign Toolkit

Celebrate Our New Brand Campaign

As part of our initiative to build brand recognition, Selective has launched a new campaign, “Your Passion, Our Purpose.” This campaign showcases the partnership between Selective and independent agents, with a common goal of providing unique insurance solutions to business customers. Help us celebrate and promote the launch of the commercial by sharing your perspective on social media!

Sharing on Social is Easy...

1. Copy the Video Link

  • To save the video link on the computer, select "Share" on the upper right-hand corner of the video and Copy Link
  • To save the video link on a phone, click the three dots on the upper right-hand corner of the video and pick your preferred platform

2. Craft Your Post

You can choose to write your own post, or select a pre-drafted post from the options below:

  • #LifeatSelective means being part of a team that delivers unique insurance solutions to our customers. We launched a new brand campaign that showcases all the ways we help business owners Be Uniquely Insured – check it out:
  • As a Selective employee, I’m so proud to work for a company that celebrates the success of our customers. Our new brand campaign video highlights the hard work that our customers put into building their businesses. #LifeatSelective
  • There is nothing more exciting than seeing your company on TV during a NY Jets game! As a Selective employee, I’m proud to work for a company that recognizes the hard work of business owners and supports them with insurance solutions that meet their unique needs. Check out our new commercial:  

3. Share!

  • Make sure you tag the official Selective account so we can celebrate with you!