Privacy Notice

We may use information, including personally identifiable information, collected through the websites. Some of the ways we may use your information are described below.

Interest-Based Advertising

We use Advertising Providers to provide advertisements to you on third-party websites. These advertisements may be personalized, meaning that they are intended to be relevant to you based on information that these Advertising Providers collect from our Website and other websites over time. We and Our Advertising Providers use Cookies, Pixels and Similar Technologies to inform, optimize and serve advertisements to you.

Transactions

We may store your information as part of a transaction history. We also may share your information with service providers that We use to complete your requests, operate our Services and respond to your inquiries to Us.

Service and Support

We may use your information to provide service, product updates, other notices, and to distribute related feedback or satisfaction surveys to help Us improve Our service and product offerings.

Matching

We may use your information to match it with other public and private data sources in order to enhance our records. We also may work with service providers who also possess information about you in order to improve our marketing.

Selecting Content

We may use your information to help create relevant and user-friendly content and assist navigation on Our Websites.

Account Information

We may store your information to maintain your account or profile. You may update your information at any time by sending an email to privacy@selective.com.

Payment

For certain products and services, you have the ability to enroll in online bill payment and make payments online, including through Our mobile application. We will use and provide to our payment processors information about you to facilitate those payments.

Inquiries and Requests for Information, Services or Quotes

If you have submitted an inquiry, requested information, services, or a price quote, We will provide your information to employees or independent agents to assist with your request. We may also use information for general marketing and advertising purposes, including to send advertising to you.

Legal Compliance

We may be required to disclose information We collect in order to comply with legal or regulatory requirements or to protect the safety of Our customers, employees or property.

Corporate Sale, Merger, Acquisition, or Other Transfer of Assets

We may share your information as part of a corporate sale, merger, or acquisition, or other transfer of all or part of our assets including as part of a bankruptcy proceeding.

Fraud Prevention

We may use your information to help protect against fraud and other unlawful activities.

If you are an insurance applicant, policyholder or claimant, We may also use your Personal Information as detailed in Our Notice of Information Practices.

Cookies

Our Websites use cookies.

You can change the settings on your Browser to notify you each time a Cookie is sent to you or to reject all or certain kinds of Cookies. For information on how to change your Browser settings, please click on the applicable link below.

• Internet Explorer
• Edge
• Chrome
• Safari
• Firefox

Website Analytics

For information about Google Analytics please click on this link: https://www.google.com/policies/privacy/partners/. To opt-out of Google Analytics, please copy and paste “tools.google.com/dlpage/gaoptout” into your browser and download the Google Analytics opt-out browser add-on.

Interest-Based Advertising

You may choose to opt out of Our interest-based advertising efforts. The Digital Advertising Alliance and the Network Advertising Initiative both maintain websites where people can opt out of interest-based advertising from their members. To opt-out on these pages, visit http://optout.aboutads.info or http://optout.networkadvertising.org. Note that electing to opt out will not stop advertising from appearing in your browser or applications. It may make the advertisements you see less relevant to your interests. We comply with the Self-Regulatory Principles for Online Behavioral Advertising set forth by the Digital Advertising Alliance.

By clicking on the following, you can also modify your advertising preferences directly with Google, Facebook, LinkedIn, LiveRamp, and Taboola.

Do Not Track

Your Browser settings may allow you to automatically transmit a Do Not Track signal to Our Websites. We do not respond to Do Not Track signals or other mechanisms. For more information on Do Not Track, please click on this link: http://www.allaboutdnt.com.

Our Websites may include links to other sites that We do not control. In some cases, these sites may have a look and feel that is similar to Our Websites. If you submit any information to any of those sites, their privacy policies will apply to that information. We encourage you to carefully read the privacy policy for each linked site before you send it any Personal Information. Any link or mention of another site should not be considered Our endorsement of that particular site and We are not responsible for the content, privacy policies or practices employed by any other site.

Smart Secure^SM

In addition to insurance, through one or more contracted suppliers We offer alarm and smart home services– called Smart Secure^SM – as a risk reduction tool. When you sign-up for or use Smart Secure, you may provide certain information, including Personal Information, to Our supplier(s) or to Us, or We and Our supplier(s) may otherwise receive it from your Smart Secure devices, your computer or your other electronic devices that you use to access, browse, download, receive, or otherwise use the Smart Secure services (each a “Personal Device”).

The information you provide or which Our supplier(s) and We may otherwise receive is used for coordinating installation, and personalizing, administering and delivering your Smart Secure services. It may include, without limitation, home size; system configuration; login or access credentials; sensor names; device types, settings and performance; account information; schedule; mode; automation settings; electrical usage or consumption; heating and cooling information; light or other fixture settings; and usage and alert logs (collectively “Smart Secure Services Information”).

In addition, as described below, the Smart Secure services may include video or audio recording capability or capture location based information.

• Video and Audio Recordings: If you purchase video monitoring or video monitoring services such as Visual Verification, a connected doorbell, camera, image sensor, or other connected device or wearable or subscribe to two-way voice, you may enable Our supplier(s), including your central monitoring station, to record, store, view and process video and/or audio recordings from this equipment (collectively, “Monitoring”). This Monitoring may include capturing and sending to you portions of this data as part of a notification or analyzing the data to identify motion or other events. This information from your Monitoring equipment may be processed so that alerts can be sent to you. In addition, if you have recording features enabled on these video products or services, video and audio data recordings from your device will be captured, processed, and stored by applicable supplier(s), and you may be able to access those recordings. Data protection and privacy laws may impose certain responsibilities on you and your use of security cameras, connected doorbells and other devices with recording capabilities. You alone are responsible for ensuring that you comply with any applicable laws. For example, you may need to display a notice alerting visitors to your home or business that they may be recorded using security cameras and other devices with recording capabilities. We take no responsibility for your compliance with these laws.
• Location-based Information: Some features of the Smart Secure services use location-based information to enable geo-fencing capabilities (e.g., to send arming reminders or adjust the thermostat when you are a designated distance from home). When you opt-in to activate these geo-fencing services, location information will automatically be collected and stored by Our supplier(s) from your Personal Device or vehicle you designate which is capable of producing location data (e.g., mobile or GPS device). This location information may include your current location or places you recently visited and may be used by our supplier(s) in aggregated form only for internal purposes, such as to improve the quality of service provided. Do not enable geo-fencing features if you do not want location-based information to be collected by Our supplier(s).

Our Smart Secure supplier(s) may provide some or all of this information to Us for legally permissible purposes in connection with providing the Smart Secure services or as needed to provide insurance discounts or otherwise administer your policy(ies) with Us.

We do not sell Personal Information or Smart Secure Services Information obtained through, as applicable, Our Websites or Smart Secure as a stand-alone product or service. If We pursue the sale, merger, liquidation, dissolution or transfer of all or part of Our business, trade or assets, We may share information about you with prospective buyers under non-disclosure agreements; and We may sell, assign or transfer any or all Personal Information collected through Our Websites or through conducting the business of insurance – but not through Smart Secure – to an acquiring party. Your use of Our Websites and provision of Personal Information to Us demonstrates your consent to the sale and transfer of your information under such circumstances.

We Are Serious About Security

We work hard to prevent unauthorized access to your information. We have appointed a Chief Compliance Officer who is responsible for privacy and We educate Our employees about the importance of privacy and information security. We also use appropriate security measures in Our efforts to safeguard and protect the confidentiality of your information, prohibit unlawful disclosure of it, and limit access to it. We sign contracts with Our service providers and suppliers who have access to your Personal Information that require them to use similar security measures.

We Do Not Request Sensitive Information By Email

We do not request sensitive information such as social security number, account number or password, via email. Please notify Us immediately at privacy@selective.com if you receive an e-mail identified as coming from Us requesting sensitive information. Do not provide sensitive information in response to that email.

How We Treat Social Security Numbers

In some instances, We may need to collect, other than through email, and use Social Security Numbers (“SSNs”). We safeguard and protect the confidentiality of SSNs, prohibit unlawful disclosure of SSNs, and limit access to SSNs to those employees or service providers who require access to that information.

We do not knowingly seek information from or about children under the age of 13 online, and We do not knowingly market any of Our products or services to children under the age of 13 online. If We become aware that a child under the age of 13 is attempting to or has submitted information to Us via Our Websites, We will delete the submitted information.

Advertising Providers means entities that provide interest-based advertising services to Us.

Browser means an internet website browser such as Internet Explorer, Edge, Chrome, Safari, or Firefox.

Cookies, Pixels and Similiar Technologies Include:

Cookies are small data files sent from a website’s server and stored on your device’s hard drive either for the duration only of your visit – session cookies – or for a fixed period – persistent cookies. Cookies contain information that can be later read by a web server.

Pixels or Web Beacons are small, generally transparent images embedded in web pages, applications, and emails. They also may be called “clear gifs," “single-pixel gifs", "page tags" or “web bugs." We may use pixels to track the web pages you visit, test the effectiveness of Our marketing, and find out if an email has been opened and acted on.

Java Scripts are snippets of code embedded in parts of Websites and applications. They help facilitate a variety of operations, including monitoring usage of various online components.

Personal Information means any information that could reasonably be used to identify you, including your first and last name, your home address, email address, telephone number, social security number, IP address, or geolocation data. For purposes of the California Residents section of this Notice, Personal Information takes the meaning assigned in the California Consumer Privacy Act of 2018.

Services means the services we provide, including Smart Secure^SM.

Websites means www.selective.com, www.music-ins.com, thinkbig.selective.com, roadshow.selective.com, social.selective.com, diamondcouncil.selective.com, smart-secure.com, drive.selective.com, Our limited access websites or portals, and Our mobile applications. Some of Our websites are hosted, maintained, or operated on our behalf by third parties. If you would like information about the third parties We use, please contact Us at privacy@selective.com.

We, Our or Us refers to Selective Insurance Group, Inc. and its member insurers.

Regarding How We Use Your Information

If you have questions about this Notice, please direct your concern or questions to privacy@selective.com.

To Correct Your Information

If you are not a resident of California, and you would like to receive a copy of the Personal Information We have about you, please send a request to privacy@selective.com. We will make reasonable efforts to comply with your request. If you believe this information is incorrect or incomplete, please notify Us and We will work to make any appropriate corrections or updates as promptly as possible and in accordance with applicable laws. You also may request that We limit Our use of your Personal Information. If you do, We will make reasonable efforts to do so.

Unsubscribe from E-mails

Some emails have a built-in unsubscribe link that you can use to opt-out of emails from Us. You will still receive emails related to correspondence or transactions with Us.

Written Inquiries

Please address any written inquiries to Selective Insurance Company of America, Attn: Chief Compliance Officer, 40 Wantage Avenue, Branchville, NJ 07890 or to privacy@selective.com.

California Privacy Rights

The California Consumer Privacy Act of 2018 (“CCPA”) affords certain rights to the residents of the State of California. The following disclosures apply only to the Personal Information of California residents that is subject to the CCPA.

Personal Information We Collect and Disclose for a Business Purpose

In the past 12 months, We collected and disclosed for a business purpose the following categories of Personal Information about California consumers. As further set forth in the chart below, in the past 12 months, We have disclosed California consumers’ Personal Information to third parties for business or commercial purposes. We do not sell Personal Information, as “sell” is defined under the CCPA.

Categories of Sources

We collect Personal Information from the following categories of sources:

• Consumers;
• Service providers;
• Consumer data resellers; and
• Government entities

Why We Collect, Use, and Share California Information

We use and disclose the Personal Information We collect for Our commercial and business purposes, as further described in this Privacy Notice. These commercial and business purposes include, without limitation:

• Our commercial purposes, including marketing, advertising, authentication, identity resolution, fraud prevention, fulfillment services, and facilitating transactions.
• Our business purposes as identified in the CCPA, which include:
• Auditing related to our interactions with you;
• Legal compliance;
• Detecting and protecting against security incidents, fraud, and illegal activity;
• Debugging;
• Performing services (for Us or Our service provider) such as account servicing, processing orders and payments, and analytics;
• Internal research for technological improvement;
• Internal operations;
• Activities to maintain and improve Our services; and other one-time uses.

Recipients of California Personal Information

Selective does not sell Personal Information, as “sell” is defined under the CCPA. We disclose the categories of Personal Information designated above to the categories of third parties listed below for business purposes:

• Service providers;
• Government entities;
• Advertising networks;
• Data analytics providers;
• Operating systems and platforms; and
• Social networks.

Your Rights Regarding Personal Information

California residents have certain rights with respect to the Personal Information collected by businesses. If you are a California resident, you may exercise the following rights regarding your Personal Information, subject to certain exceptions and limitations:

• The right to know the categories and specific pieces of Personal Information We collect, use, and disclose about you, the categories of sources from which We collected Personal Information about you, Our purposes for collecting Personal Information about you, the categories of Personal Information about you that We have disclosed for a business purpose, and the categories of third parties with which We have shared Personal Information.
• The right to request that We delete the Personal Information We have collected from you.
• The right not to receive discriminatory treatment for the exercise of the privacy rights conferred by the CCPA.

To exercise any of the above rights, please contact Us using the following information and submit the required verifying information, as further described below:

• By phone at 866-455-9969
• Online at https://www.selective.com/site-services/ccpa-requests.
• If you have Flood Insurance with us, please click here.

Verification Process and Required Information

We may need to request additional information from you to verify your identity or understand the scope of your request, although you will not be required to create an account with Us to submit a request or have it fulfilled. We will require policyholders and claimants to provide, at a minimum, their name, address, email address, and claim or policy number.

Authorized Agent

You may designate an authorized agent to make a CCPA request on your behalf. If so, you must provide the authorized agent written permission to do so, We may require that you verify your identity directly with Us and We may require other proof of the agent’s authority to act on your behalf.

Contact for More Information

For questions or concerns about Selective’s privacy policy or practices, please contact Us by using the information below.

• By phone at 866-455-9969
• Online at https://www.selective.com/site-services/ccpa-requests.
• If you have Flood Insurance with us, please click here.

We may change this Notice and User Agreement from time to time and We encourage you to review them regularly.

At least thirty (30) days before any material changes to this Notice take effect, We will put a link on Our Website describing those changes. If the changes concern how We treat your Personal Information already in our care, custody or control, We will email you about the changes. Your continued use of the Websites after Our new notice becomes effective tells Us that you have accepted the changes We made.

We only are licensed to sell our insurance products in the United States. Our Websites are designed for use in the United States, and are neither directed to nor intended to be used by any person or entity in any other jurisdiction or country.