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“Choose Wisely” – An Aha Moment

Headshot of a Selective Insurance Employee

By Cindy Heismeyer
Vice President, Director of Marketing

Sometimes I look at my life, both personally and professionally, and wonder, “How did I get here?” My journey has been formed by a series of choices…with a dash of fate on the side. But I wasn’t always good at making conscious decisions. I came to that particular revelation one night, at around 10pm, when suddenly faced with the information that I had been signed up to bring chocolate covered strawberries to the class party THE NEXT MORNING!

How did that happen to me? It happened because I didn’t own my choice, and share my voice. Scrambling, and with the help of my friend and neighbor who happened to have strawberries in her fridge, I delivered a lovely array of snacks to the eager second graders the next morning…but I also promised myself to make a different choice for the next class party. Cups. I chose cups. Granted, I ended up buying cute holiday-themed cups…but that choice led to much less stress, while still supporting the end goal.

The strawberry incident led me to realize the problem with my choices (or lack thereof) wasn’t contained solely to my personal life. Early in my career, I ended up in a position that I knew wasn’t a good fit for me. I loved the company, and my boss kept telling me I was doing a great job – but it just didn’t feel right.

I didn’t look forward to going in to the office (when going in to an office was still a thing!), and my job felt like work…not a passion, but a chore. So, I had to make a difficult choice…keep going on a path someone else had set for me, or correct course and take a chance. I’ll admit, it was a scary move for me. I kept hearing the phrase from the 1970’s show with David Carradine: “Choose wisely, grasshopper.” I wasn’t at all sure that I was choosing wisely, but at least I was the one choosing.

Fast forward – it was absolutely the right choice to make, as I loved my next role! I’ve tried to remember the concept of choice throughout my career and my life. There have been times when I chose to accept certain roles and challenges, and times when I chose to not pursue them because they weren’t right for me at that time or place. But, sometimes I still need a little prodding to remember to be bold enough to make a choice.

Just last fall, I was talking to my mother about my dream of owning a beach house one day. In her usual wise and comfortable way, she asked me what I was waiting for, and I told her I was waiting for the “right” time. I had a lot going on in my life then – from a very busy work schedule, to helping her during her journey with her stage 4 cancer, and more. I’ll never forget her response – “Sometimes the ‘right’ time never comes…”. So, I chose to take her advice and take the leap. I’m forever grateful for the little nudge I needed to make that huge, but wonderful, choice in my life.

As one of the many reminders of my mom – I have a picture that had hung on her wall, which now hangs on mine. It carries a simple, yet impactful, message that has made a huge difference in my career and life when I remember to follow it: “Today, I choose joy.” May you own your choices…and may all of them bring you joy.

About the Author

Cindy Heismeyer, Vice President and Director of Marketing, is responsible for driving Selective’s marketing, advertising and branding efforts. Cindy leads a dynamic marketing team that develops and executes marketing strategies, and incorporates new and innovative marketing and communication programs for agents and consumers by utilizing multiple channels and solutions. Ms. Heismeyer joined the company in 1985 and has held a number of positions within the Information Technology, Market Research and Competitive Intelligence, Corporate Communications and Corporate Marketing departments during her tenure. Cindy is also one of the founding member of Selective’s Women's Agency Leadership Initiative and Women at Work initiatives and is an advocate for the advancement of women in insurance.

What Are Aha Moments?

As women around the world continue to take on the challenges of virtual learning and juggling at-home childcare or eldercare with remote work, there has never been a better time for women to come together in community and share stories of overcoming their challenges. Creating a community or a squad of women you can trust is, in my opinion, one of the keys to a successful career. While we all have our unique set of challenges, the ability to connect to a community to learn what has and hasn’t worked for others can help guide our own individual journeys as we navigate uncharted waters. With this in mind, I asked some colleagues at Selective to document their “Aha Moments,” with the hope that amplifying their voices and sharing their stories inspires or enlightens someone in our audience. Emma Corcoran