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Social Wellness: A Key Component for Success


By Valerie Sparks
Senior Vice President, Southwest Region Manager, Selective

In July, I celebrated my 15-year anniversary with Selective Insurance. I came to Selective with nearly ten years of insurance experience, including work at national carriers in multiple states, expertise in several unique segments of business and industries, and relationships with large brokers across the country. I honestly felt I was walking in with a decent set of skills.

However, I quickly noticed something different at Selective than I’d seen elsewhere. It was a skill set that I generally did not lean on in the business world. The people in the office were smiling, happy, and laughing with each other, eager to help me, and forthcoming with answers to my questions. When I’d hear colleagues on the phone with agents, they spent as much time talking about their families or favorite sports teams as they did talking about business. That "something different" was relationships. I quickly learned that people skills are as important – arguably more important – than business skills.

In addition to my anniversary, July was also Social Wellness Month. It is essential to reflect on the relationships we have because they are the cornerstone of social wellness. Social wellness refers to the role of relationships in overall well-being. It's about quality connections with friends and family, as well as the colleagues, mentors/mentees, and business partners we network with each day. It's the ability to connect with others and maintain strong relationships while surrounding yourself with positive people and being comfortable with who you are in social environments.

At Selective, we are a relationship-based company. It is a significant attribute that sets us apart. The relationships we have with our colleagues and agency partners matter. They are the foundation to genuine friendships and partnerships, rather than just a means to an end. People do business with people they like, and a team that wants to work together has a greater chance of achieving success.

Earlier in my career, there were many days when I would wake up with a pit in my stomach; I begrudgingly got ready for work and had to take a deep breath before I sat down at my desk, knowing that I was in for a long day. I didn’t realize it then, but I was missing social wellness at work. The agents I worked with were merely vehicles to write business. My colleagues were friendly, but relationships were superficial at best.

Once I got acclimated to that “something different” at Selective, the pit in my stomach went away. I enjoyed being in the office. I had fun getting to know my colleagues and learning from them. I invested time in building relationships with my agency partners. I genuinely enjoyed the successful results that stemmed from the relationships I built. Not only were these results business driven, but they also helped me build a foundation of a positive work-life balance. If I were graded on my social wellness, it would be an A+!

Then the pandemic hit, and our collective social wellness failed. We became isolated and lost our connections. The relationships we took for granted because they were so easy to maintain suddenly needed work. Thank goodness for video calls – I became quite proficient in using different technologies and finding creative ways to be social. My colleagues and I held virtual spirit weeks, pumpkin carving contests, and bring your pet to your workspace events, as well as countless virtual happy hours. Even now, as many of us navigate a hybrid work environment, we have to continue being deliberate in the ways we stay connected with colleagues in the office and remote.

Since that initial ‘ah ha’ moment when I realized the importance of building and maintaining work relationships, I’ve shared this learning with countless colleagues and business partners. And during interviews, when I’m asked why I’ve been at Selective so long, I always answer with “the people.” My relationships with my team, peers and distribution partners keep me happy, healthy and fulfilled. This is social wellness at its core.

About the Author

Valerie Sparks is the Senior Vice President, Southwest Region Manager at Selective, overseeing the region's commercial new and renewal operations. Throughout her tenure at Selective, she has held roles of increasing seniority, including Underwriting, Underwriting Manager, Territory Manager, and Vice President of Underwriting in the Mid-Atlantic and Southwest Regions. Earlier in her career, Valerie worked as an Underwriter and Account Manager for insurance firms in Iowa and New Jersey. She currently resides in Arizona with her husband and two children.